The rule of thumb
The single biggest factor is utilization. Use a rough terrain forklift more than ~12–14 days a month and buying usually wins; below that, renting is cheaper once you count maintenance, insurance, storage, and depreciation. At $250–$550 a day, a month of rental runs about $2,125–$5,225, which is the figure to hold the ownership cost against. The rental guide prices 3 classes, from 6k lb at $220–$280 a day to 10k lb at $484–$578.
What to include in the math
Purchase price and financing, maintenance and parts, insurance, storage and transport, operator training — and, crucially, depreciation and resale value. The calculator above bundles these into a monthly figure so you can compare like-for-like.
Rent, buy, or both?
Many contractors own the machines they use constantly and rent for peaks and specialty jobs. A rough terrain forklift earns its keep on job-site material handling, outdoor lifting on uneven ground; if that work is seasonal or project-driven, a rental-first approach keeps capital free.